What to Post on Instagram as an Accountant (30 Ideas That Bring In Clients)
Most accountants know they should be posting. That is rarely the problem. The problem is sitting down on a Tuesday evening, opening a blank canvas, and realising you have no idea what to say about bookkeeping that anyone would want to read.
Here is the shift that makes it easier: nobody follows an accountant for entertainment. They follow you because you answer the question they are slightly embarrassed to ask anyone else.
Why accounting content feels harder than it is
Two things get in the way.
The first is the belief that the work is too dry to post about. It is not. Confused people are looking for exactly this information every day, and most of what they find is either written by a large software company or wrong.
The second is seasonality. Most firms market hard in tax season and go quiet the rest of the year. But clients choose an accountant in the quiet months, when they have time to think. The firm that stayed visible in September is the one they call in January.
The three questions your content should answer
Almost every good accounting post is a version of one of these.
What can I actually claim?
People are terrified of both missing deductions and claiming something they should not.
Why do I owe this much?
Surprise bills are the single biggest source of client anxiety.
Am I doing this wrong?
Small business owners quietly worry they are non-compliant and do not know how to check.
Write to those three questions and you will never run out of material. Everything below is a version of one of them.
30 Instagram post ideas for accountants
Deductions and expenses
- Five things you can claim that most people miss
- What counts as a business meal, and what does not
- Home office claims explained in plain English
- Vehicle expenses: the two methods and which suits you
- Can you claim your phone bill? It depends on this
- The receipts to keep, and for how long
- Subscriptions and software you forgot were deductible
- Training and courses: when they qualify
- What happens if you claim something you should not have
- The one deduction freelancers always get wrong
Money and planning
- How much you should set aside for tax each month
- Why your refund was smaller this year
- Quarterly payments explained without the jargon
- The difference between profit and cash in the bank
- When it makes sense to change your business structure
- How to price so you are not working for free
- Three numbers every owner should check monthly
- What a healthy profit margin looks like in your industry
- Separating personal and business finances, and why it matters
- How to read your own profit and loss statement
Trust and behind the scenes
- What actually happens when you hand over your books
- The most common mistake you see, without naming anyone
- How long it takes to switch accountants
- What you wish clients asked you sooner
- A myth you hear constantly, corrected
- What your first meeting with a new client looks like
- The software you recommend and why
- A day in your working week
- Why you became an accountant
- Who you work best with, and who you do not
How to post consistently without it eating your week
Three rules make this sustainable.
Separate deciding from making. Pick your topics on one day and design on another. Doing both at once is what turns a twenty minute job into an entire evening.
Batch in blocks of ten. Ten posts is roughly three weeks of content at a realistic posting rate. That is a far less daunting target than a month.
Use one layout, repeatedly. Consistency reads as professionalism. Changing your design every week reads as uncertainty, and it costs you hours.
If you would rather not design them yourself
Every idea above is free to use. If you would rather skip the design work, we make Canva template packs built specifically for accounting practices. All editable, all yours to keep.
500 Accountant Templates
The main library. Close to a year of posts across every theme on this page.
$39
View packAccounting Carousels Bundle
Thirty of the topics above, built out as full multi-page carousels.
$29
View pack200 Bookkeeping Templates
Written for bookkeepers specifically, rather than general practice.
$19
View packChange the colours, add your firm name and your rates, and post. The full range is in the finance and accounting collection.