Licence Information

πŸ”‘ Our Licences, Explained Simply

Every product at Viral Content Design comes with a choice of two licences: Personal Use or Resell Rights. The type of resell licence β€” PLR or MRR β€” is shown on each product page next to the licence selector.

πŸ‘€ Personal Use Licence

Perfect if you want the templates for your own brand, business, or content.

βœ… Edit everything in the free version of Canva
βœ… Use the designs for your own social media accounts and your own marketing β€” buy once, use forever
βœ… Working with clients? You can use the templates for a client's brand too β€” one licence per customer (each client you use them for needs their own licence)

❌ You may not resell, share, or redistribute the templates or the Canva source links in any form


πŸ’Ό Resell Rights (PLR) β€” Social Media & Video Templates

PLR stands for Private Label Rights. It applies to our social media template packs and video templates.

βœ… Everything in the Personal Use licence
βœ… Sell the templates as your own product β€” as-is, or customised
βœ… Edit, rebrand, and put your own name on them β€” no credit to us needed
βœ… Keep 100% of the profit on every sale
βœ… Sell on your own store, Etsy, or anywhere you like

πŸ’‘ Pro tip: you can sell them exactly as they are, but we recommend making them yours β€” tweak the designs, add your branding, and include bonuses (guides, extra templates, checklists). It increases the value, looks more professional, and lets you charge more.

❌ Your customers receive a personal-use licence from you β€” resell rights are not passed on with PLR


πŸ“š Resell Rights (MRR) β€” Planners, E-books & Checklists

MRR stands for Master Resell Rights β€” the β€œmaster” means the resell rights travel with the product. It applies to our planners, e-books, workbooks, journals, and checklists.

βœ… Everything in the Personal Use licence
βœ… Sell the product as-is under your own brand and keep 100% of the profit
βœ… Customise covers and branding in Canva before selling
βœ… Your customers also receive resell rights β€” they can resell the product too, which makes it more valuable to them
βœ… Sell on your own store, Etsy, or anywhere you like

❌ You may not claim original authorship of the inner content


πŸ’° Pricing Rules When You Resell (PLR & MRR)

⚠️ Minimum price: $15–$20. Never sell these products for less. A $3 template pack screams β€œscam” to buyers, kills your conversions, and devalues the product for every other reseller.

πŸ“ˆ On the other side β€” don't overprice. Stay in a realistic range for your audience so you don't miss sales. The sweet spot for most niches is $19–$49: high enough to feel premium, low enough for an impulse purchase. Adding bonuses is the best way to justify a higher price.


πŸ“Š Quick Comparison

What you can do Personal Use Resell (PLR) Resell (MRR)
Edit in Canva & use for your brand βœ… βœ… βœ…
Use for a client's brand 1 licence per customer βœ… βœ…
Sell as your own product, keep 100% ❌ βœ… βœ…
Rebrand & claim as your own creation ❌ βœ… Covers & branding only
Your customers can resell it too ❌ ❌ βœ…
Minimum resale price β€” $15–$20 $15–$20

πŸ’¬ Not sure which licence you need? Start with Personal Use β€” you can always upgrade later. Questions? Contact us any time and we'll help you choose.