10 Types of Social Media Post Every Small Business Should Be Making
Most small business accounts use two kinds of post. Something promotional, and something pretty. Then they wonder why the feed feels flat and nobody engages.
A healthy account rotates through about ten. Here they are, and what each one is actually for.
The ten types
1. The teaching post
One useful thing, explained clearly. This is what earns you the right to sell later.
2. The myth correction
Something your industry says that is wrong. These get shared because people enjoy being the one who knew.
3. The behind the scenes
How the work actually happens. People buy from people, and this is the post that shows there is one.
4. The objection handler
Answer the thing people worry about before buying. Price, time, whether it works for someone like them.
5. The proof post
A result, a review, a before and after. Shared with permission, and specific rather than glowing.
6. The question
Genuinely asked, not bait. Replies tell the algorithm people care, and tell you what to post next.
7. The opinion
Something you believe that not everyone in your field agrees with. This is what makes an account memorable.
8. The quick win
Something they can do in five minutes today. Saveable, and it proves your advice works before they pay.
9. The story
Why you started, a mistake you made, a client who changed how you work. The hardest to write, the most remembered.
10. The offer
Clear, direct, no apology. If the other nine are doing their job, this one is welcome rather than intrusive.
Most accounts post types 3 and 10 and nothing else. That is why the feed feels like an advert, and why the offer posts underperform.
Building a month from the ten
You do not need all ten every week. Pick four or five and rotate them, then swap one out each month so the feed does not settle into a pattern people stop noticing.
A rough split that works for most businesses: half teaching, a quarter trust and story, a quarter offer. If your offer posts are underperforming, the fix is almost always more of the first half rather than better offer posts.
If the designing is the part that stops you
We make editable Canva packs for most industries, with the topics already chosen so you are adjusting rather than starting from nothing.
Aesthetic Engagement Posts
225 templates covering questions, quick wins and conversation starters. Works for any industry.
$19
View packThe Ultimate Social Media Design Toolkit
A broad library covering most of the ten types, useful if you are starting a feed from scratch.
$37
View toolkitInstagram Carousel Templates
100 posts across 15 carousels. Carousels are the format for teaching posts, because they get saved.
$9
View packOr browse by your own industry in the full range.