5 Free Carousel Templates for Any Business

Your free starter pack

5 Instagram carousels for any business

Fill-in-the-blank carousels you edit in Canva. Every [bracket] tells you what to write and how long, so you never start from a blank page. Add your words and photos, then post.

Open the 5 carousels in Canva

Works with a free Canva account. Click Use template and Canva saves your own copy to edit.

  • 5 carousels
  • 36 slides
  • 1080 x 1350 px
  • An AI prompt for each
Five Instagram carousel templates for any business, shown as a fan of cover slides

How it works

Ready to post in 3 steps

No design skills needed. The layout, fonts and photos are already in place.

  1. 1
    Open the link and click Use template

    Sign in to Canva (a free account works) and you get your own copy of all 5 carousels.

  2. 2
    Replace every [bracket]

    The note inside each bracket says what to write and how many words fit. Use the AI prompts below for a first draft.

  3. 3
    Add your photos and post

    Swap in your own photos, check your @handle, download the slides as PNG and post them as one carousel.

What’s inside

5 carousels, 5 different jobs

Each one has its own layout, so your feed doesn’t look the same every week.

7 tips to [get a result] carousel template preview
Carousel 1Teach9 slides

7 tips to [get a result]

Share what you know in small, practical steps. Each tip gets a short action, why it helps, a β€œtry this” step and a real example from your business.

Use it when: You want a post people save and come back to.

4 myths about [your topic] carousel template preview
Carousel 2Correct6 slides

4 myths about [your topic]

Clear up what people get wrong about your work. Every myth sits next to the fact, why it matters and what to do instead.

Use it when: Clients keep repeating the same wrong idea.

6 questions we hear every week carousel template preview
Carousel 3Answer8 slides

6 questions we hear every week

Answer the questions people ask before they buy: a short answer, your honest full answer, one detail worth knowing and the next step.

Use it when: Your DMs and calls keep asking the same things.

A day at [your business] carousel template preview
Carousel 4Show7 slides

A day at [your business]

Take people behind the scenes, moment by moment, from opening time to the last client, with who is on and the small details people never see.

Use it when: You want people to see the faces and the work behind the name.

Introducing [your new offer] carousel template preview
Carousel 5Announce6 slides

Introducing [your new offer]

Launch a new product or service in one swipe: what it is, who it’s for, what’s included, how it works and how to get it.

Use it when: You have something new to sell or book.

AI prompts

Let AI write the first draft

Copy a prompt into ChatGPT, Claude or Gemini, fill in the lines about your business at the top, then paste the answers into the brackets. Read it through and make it sound like you.

Carousel 1: 7 tips to [get a result]
Act as a social media copywriter for my business. My business: [what you do] My ideal client: [who you help] Result they want: [the result your clients want] Offer: [what you want people to book or buy] Write a 9-slide Instagram carousel called "7 tips to [result]". Slide 1: a subtitle that says who the tips are for (max 12 words), and 3 of the tips as a preview (max 4 words each). Slides 2-8: one tip each. For each: the tip as a short action (max 8 words), why it helps (max 20 words), a "Try this" step they can do this week (max 20 words), and a quick example from my business that shows the tip working (max 20 words). Slide 9: a question that leads to my offer (max 7 words), one line about the offer (max 14 words), 3 things they get when they DM us (max 10 words each), and one keyword people can DM us (one word, capitals). Plain words, no hashtags, no emojis, no made-up numbers. Label every slide.
Carousel 2: 4 myths about [your topic]
Act as a social media copywriter for my business. My business: [what you do] My ideal client: [who you help] Topic: [a topic people often get wrong] Offer: [what you want people to book or buy] Write a 6-slide Instagram carousel called "4 myths about [topic]". Slide 1: a title (max 8 words), a subtitle on why these myths cost people (max 12 words), and the 4 myths as a preview (max 4 words each). Slides 2-5: one myth each. For each: the myth as people say it (max 12 words), where it comes from (max 10 words), the fact (max 14 words), why it matters (max 18 words), and what to do instead (max 18 words). Slide 6: a question that leads to my offer (max 7 words), one line about the offer (max 14 words), 3 questions we can answer for them (max 10 words each), and one comment keyword (one word, capitals). Plain words, no hashtags, no emojis, no made-up numbers. Label every slide.
Carousel 3: 6 questions we hear every week
Act as a social media copywriter for my business. My business: [what you do] My ideal client: [who you help] Questions people ask us: [list the questions you hear most, in your clients' words] Offer: [what you want people to book or buy] Write an 8-slide Instagram carousel called "6 questions we hear every week". Slide 1: a subtitle under the title (max 14 words) and the top 3 questions, shortened to max 6 words each. Slides 2-7: one question each. For each: the question in the client's own words (max 12 words), the short answer (yes, no or it depends, max 5 words), our honest full answer (max 30 words), one good-to-know detail (max 16 words) and the next step for them (max 16 words). Slide 8: a question that leads to my offer (max 8 words), one line about the offer (max 14 words), 3 things to have ready before they message us (max 8 words each) and one DM keyword (one word, capitals). Plain words, no hashtags, no emojis, no made-up numbers. Label every slide.
Carousel 4: A day at [your business]
Act as a social media copywriter for my business. My business: [what you do and where] My ideal client: [who you help] A normal day: [opening time, what happens in the morning, midday, afternoon and at closing, who is on the team] Offer: [what you want people to book, visit or buy] Write a 7-slide Instagram carousel called "A day at [business name]". Slide 1: a subtitle (max 14 words) and the 5 moments of the day as a list, each with its time and a name (max 4 words). Slides 2-6: five moments of the day, in order (opening, morning, midday, afternoon, closing). For each: the time (like 7:30 am), a title for the moment (max 6 words), what happens (max 18 words), who is on (name or role, max 6 words), why it matters to the client (max 12 words) and one little detail people never see (max 12 words). Slide 7: a question that leads to my offer (max 7 words), one line about the offer (max 14 words), our opening hours, how to find us and one good-to-know visit detail (max 8 words each) and one DM keyword (one word, capitals). Plain words, no hashtags, no emojis, no made-up numbers. Label every slide.
Carousel 5: Introducing [your new offer]
Act as a social media copywriter for my business. My business: [what you do] My new offer: [name, what it is, who it is for, what is included, how it works, launch date and price if any] Offer goal: [what you want people to do: join, book, buy or get on the list] Write a 6-slide Instagram carousel called "Introducing [offer name]". Slide 1: a short launch line such as the launch date or "Out now" (max 5 words), a title (max 6 words), a subtitle on what it is and who it is for (max 14 words), and three quick facts: what it is (max 4 words), who it is for (max 4 words) and the price. Slide 2: what it is in one line (max 10 words), what it does (max 16 words), the problem it solves (max 16 words), and what makes it different (max 18 words). Slide 3: who it is made for (max 6 words), the moment they need it most (max 12 words), 3 people it is perfect for (max 8 words each) with what each one wants most right now (max 10 words each), and who it is not for (max 14 words). Slide 4: 4 things that are included. For each: a name (max 5 words) and what it gives them (max 12 words). Then one launch bonus and why it helps (max 16 words). Slide 5: how it works in 3 steps. For each: a step name (max 5 words), what happens (max 14 words) and how long it takes (max 5 words). Then when and where to get it (max 14 words). Slide 6: a question that invites them in (max 8 words), one line about the launch offer (max 14 words), the launch details: date, price, and spots or deadline (max 6 words each), and one comment keyword (one word, capitals). Plain words, no hashtags, no emojis, no made-up numbers. Label every slide.

The full set

Want all 30?

These 5 come from Carousel Templates for Any Business: 30 fill-in carousels in the same style, each with its own AI prompt, so you can plan a whole month of carousels at once.

  • Your process
  • Client stories
  • Reviews
  • This or that
  • Checklists
  • Do this, not that
  • Ways to work with you
  • Your values
  • First visit
  • Favorite tools
See all 30 carousels
More carousel covers from Carousel Templates for Any Business